Michael Lewis, author of Moneyball: 'Short the NFL'
As of the halfway point of the current NFL season, television ratings are down an average 5% compared to the same point last year, and nearly 20% from 2015. NFL sponsors are reportedly “nervous” amidst the ratings dip and the ongoing political controversy, and at least one, Papa John’s, has publicly said it will pull back on its NFL advertising.
Lewis, an influential thinker on sports leagues and their finances, may be on to something. On the other hand, he added that practically speaking, he’s not sure how a person would go about shorting the NFL just yet