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For years, 'Dr' Gillian McKeith has used her title to sell TV shows, diet books and herbal sex pills. Now the Advertising Standards Authority has stepped in. Yet the real problem is not what she calls herself, but the mumbo-jumbo she dresses up as scientific fact
Read it [url=http://www.guardian.co.uk/food/Story/0,,2011095,00.html]here.[/url]
The best example of diet and scientific fraud was the South Beach Diet, that guy came up with millions. All it was was the low carb diet that bodybuilders and people in the know have known about for decades. But he made the name sound glitzy and fashionable ("south beach" lol) and millions of people took it more seriously because of that, and so he made millions.