How Big Business got Brazil hooked on junk food

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How Big Business got Brazil hooked on junk food

No surprise that corporations such as Nestlé and Coca Cola also interfered with Brazilian government efforts to promote healthier eating...

Mr. Magoo Mr. Magoo's picture

Interesting article.

I appreciate that they were honest about this:

Nestlé’s portfolio of foods is vast and different from that of some snack companies, which make little effort to focus on healthy offerings. They include Nesfit, a whole-grain cereal; low-fat yogurts like Molico that contain a relatively modest amount of sugar (six grams); and a range of infant cereals, served with milk or water, that are fortified with vitamins, iron and probiotics.

Dr. Gibney, the nutritionist and Nestlé consultant, said the company deserved credit for reformulating healthier products.

But of the 800 products that Nestlé says are available through its vendors, Mrs. da Silva says her customers are mostly interested in only about two dozen of them, virtually all sugar-sweetened items like Kit-Kats; Nestlé Greek Red Berry, a 3.5-ounce cup of yogurt with 17 grams of sugar; and Chandelle Pacoca, a peanut-flavored pudding in a container the same size as the yogurt that has 20 grams of sugar — nearly the entire World Health Organization’s recommended daily limit.

Bolding mine.  What do we do when people are offered nutritional food, but seem to prefer the fattier and saltier and sweeter stuff?  I think that's not just a problem in Brazil, it's a problem everywhere.

And I get that fat and sugar and salt taste good.  I get that heirloom organic tomatoes are expensive.  I get that a grocery store may be a slightly further walk than Burger King, and I get that six year olds have a marked preference for any food endorsed by Elsa, from Frozen.

I think the biggest problem, there and here as well, is that we kind of seem to prefer convenient junk to lentils and seasonal vegetables.