How do we address the mass media in terms of public measures? [Brainstorming]

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Jacob Richter
How do we address the mass media in terms of public measures? [Brainstorming]

Because of the enormous influence that the privately owned mass media (i.e., media conglomerates and what not) has over the lives of ordinary folks, how should the mass media be approached in terms of public measures?

[I have a few ideas, but I like some other brainstorming, too.]