The Multimedia & Multi-culturalism Toolkit

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The Multimedia & Multi-culturalism Toolkit

A guide to understanding and using multimedia to build stronger communities through diversity in Canada (82-pg PDF):

from the intro:

This M&M Toolkit is about you. You will discover a wealth of tips, guidelines, and testimonials on how to initiate and promote inclusive media within your community of diverse cultures and heritages. The M&M Toolkit can be used by anybody with interest in using media and communication tools to bring together a group, neighbors, schools, employees or a ‘community’ to explore solutions towards building a socially cohesive society in Canada.

A reader/user will gain knowledge and in-depth understanding of:

  • Terms used in the M&M Toolkit on diversity, cultural identity and other related themes.• Why Canadians should care about diversity and social cohesion within their communities and day-to-day interactions with their fellow citizens.
  • Community mapping exercises, including tips on how to assess the needs and capacity of your community, and get to appreciate its assets – the people who live and work in the community; including volunteers and knowledge experts.
  • The process of engaging one another around a common goal, capturing our voices, and presenting our views in an accurate and balanced fashion.
  • The art of organizing community events and ways to overcome fear and mobilizing towards a common goal.

This comes from the work of the Multimedia & Multiculturalism Initiative, a 3 year project of the United Nations Association - Canada.

You can read more about the project in this rabble article from 2011:

or go direct to their website: