Canadian Tire Money on its way out
Canadian Tire “money” goes plastic
Printed by the same official printer on the same kind of paper as real Canadian currency, Canadian Tire “money” has long held a cherished spot in the nation’s psyche.
That’s one reason the retailer has decided to keep the paper in circulation – for now – while it begins testing a new plastic loyalty card in Nova Scotia this month.
“We know there are people who love the (paper) program and don’t want to carry plastic. So we’ll allow them to do that,” said Canadian Tire chief marketing officer Rob Shields.
But it seems likely Canadian Tire paper money’s days are numbered.
“They already hinted a couple of years ago that they’re re-evaluating the Canadian Tire money program. Now they’ve got this pilot program,” said Michael McLarney, editor of the online trade publicationhttp://www.hardlines.ca/hardlines.ca