Brad Wall's Attack Ads May Backfire

sgm
rabble-rouser
Member: 6468
Joined: Apr 15 2004

To change the channel from the story of his historic fiscal mismanagement of the province, Brad Wall is spending a rumoured $150,000 to $300,000 on an attack ad campaign.

The Star Phoenix puts it this way:

For a majority government such as the Saskatchewan Party's to adopt such attack advertising suggests a puzzling element of panic.

A minority government can be defeated almost anytime, so in theory it's always in election mode. But why would a government with a comfortable majority and a fixed election date almost two years away stoop to adopt questionable political tactics?

Up until now, Brad Wall has tried to portray himself as the bright and sunny 'golden boy' of Saskatchewan politics.

Now that it turns out the 'golden boy' has King Midas's touch in reverse when it comes to the province's finances, he's turning to an attack ad campaign:

Ultimately, negative political advertising is like using a grenade up close: If you don't hit your target, you're going to hurt yourself badly, and even if you do hit your target, you're still likely to suffer some harm yourself. That's why attack ads have been used cautiously in Canada, particularly outside of writ periods.

For the Saskatchewan Party, this marks a distinct shift in message from positive to the negative. What's obviously missing is sufficient ammunition for an effective attack and a motive for the change in strategy, other than to ape the federal Conservatives.

The lingering impression the ads leave reveal as much about the Saskatchewan Party's new tactic as they do anything about the NDP leader.


Comments

Mean Moe
rabble-rouser
Member: 15498
Joined: Sep 4 2007

All I hear from the ads is Brad Wall messed up a good economy and finances and that he is a loser.

Brilliant strategy! :)

Now the Sask NDP need to respond with "We've cleaned this mess up before..." ads, pushing the positive solutions to dealing with deficits and their track record.

 

 


Politics101
rabble-rouser
Member: 9962
Joined: Apr 23 2005

Didn't Manitoba go from a projected small surplus to a $500 Million deficit that only came to light after Doer fled to Washington.

Is there a government anywhere that has come remotely close to estimating there revenue correctly during these challenging times?


Mean Moe
rabble-rouser
Member: 15498
Joined: Sep 4 2007

Politics101 wrote:

Didn't Manitoba go from a projected small surplus to a $500 Million deficit that only came to light after Doer fled to Washington.

Is there a government anywhere that has come remotely close to estimating there revenue correctly during these challenging times?

I've been looking for Manitoba's fiscal update, do you have a source?


Politics101
rabble-rouser
Member: 9962
Joined: Apr 23 2005

It was a small story out here on the west coast not long after the new Premier was sworn in - I didn't post it at the time as I thought something else might  post it on the Prairies board. The headline was something like " last Canadian province falls into deficit.

Will see if i can find a link for you.

Here's the story that catch my eye:

http://ca.news.yahoo.com/s/reuters/091222/business/cbusiness_us_manitoba_deficit


Fidel
\,,/ rabble-rouser-l33t \,,/
Member: 6594
Joined: Apr 29 2004

from Politics101's link above:

Quote:
The province has a law requiring balanced budgets, however a one-year deficit is allowed as long as Manitoba doesn't average a deficit over four years. Including this year's deficit, Manitoba would come out C$221 million in surplus for the four-year period

 

I don't think the Manitoba NDP are neoliberal ideologues who will sell off valuable assets and money-makers to rich friends of the Tory or Liberal Parties as a result. The structural deficit is with Ottawa.

 


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