Hello Cool World's campaign with Options For Sexual Health hits the airwaves! Watch for our ad featuring full frontal condom nudity on the late night time slots on CBC and Global starting today, Feb 21! It's also on our site: www.ThatsSoSexy.com
The two versions of the 30 second spot will be on CBC during Ghost Whispererairing 12 p.m. to 1 a.m. until March 14 and on Global until March 5 during their late night rotation 11:30 p.m. to 3:30 a.m. airing after the night news and during the re-runs of ET, and ET Canada (may also include late night movies, PGA golf and Family Guy).
This ad was first created a few years ago, Directed by David Ng, with funding from The Vancouver Foundation & Hello Cool World, with Non-profit Partner Options for Sexual Health. It was created with the help of DOP & Mentor Paul Lang, Video In Studios, The Hive, Terry Fairfield and featuring the sultry voice over of non-other than my niece Amanda Dodds! This 'anniversary edition' was remixed just before David left for Cape Town and grad school, and used some of the recent photos from the Opt photoshoot. (You may have seen the bus ad around down featuring a couple making out in the clinic waiting room with the tag - "We've Got A Room For You"!)
This campaign is celebrating 10 years of putting sex in advertising where it belongs by Hello Cool World and Options For Sexual Health. We turned 10 this week, and Opt begins a year of celebrations for their 50th Anniversary!
We delivered a valentine to news stations last week in the form of DVD copy of the ads and a cool new condom package design! (Pictured here in it's unfolded form.)
If you see our ad on TV let us know!!
You can see it at www.ThatsSoSexy.com
We're also thrilled to have gotten some press about this campaign in Marketing Magazine!
We need to "eroticize what makes us safer!" -- Katherine Dodds