Statistics Canada says, “In 2011, the average household spent $809 on cell phone expenses, $481 on expenses related to landline telephones and $416 on Internet access.” People pay big bucks for Internet access and now more and more media sites are charging you for content.
In other words the paywall has arrived. The paywall is when sites charge you to access some or all of their content. Globe and Mail? Paywall. Toronto Star? Paywall coming. Ottawa Citizen, Vancouver Sun, Montreal Gazette, you guessed it, paywall city. And the population of paywall city is growing by leaps and bounds.
rabble.ca? We say "No pay to play!" We have a (eh hem) free-for-all attitude. We have never charged for any content on rabble.ca. Everything we post is free to read, watch, listen, discuss. We can’t put up financial barriers for community members to access our news and views. So, we take the community media approach.
What we ask is that if you have a few extra dollars (every bit counts!) you help us out with a donation. A donation of $5, of $10, of $500 makes it so everyone on the Net (regardless of income or budget) can get independent news. We do draws for prizes every week from our donors to add a bit of extra incentive (congratulations to M.B. from Caledon, Ontario, our most recent winner!). You can read more about the prizes here.
Thank you for reading this story…
More people are reading rabble.ca than ever and unlike many news organizations, we have never put up a paywall – at rabble we’ve always believed in making our reporting and analysis free to all, while striving to make it sustainable as well. Media isn’t free to produce. rabble’s total budget is likely less than what big corporate media spend on photocopying (we kid you not!) and we do not have any major foundation, sponsor or angel investor. Our main supporters are people and organizations -- like you. This is why we need your help. You are what keep us sustainable.
rabble.ca has staked its existence on you. We live or die on community support -- your support! We get hundreds of thousands of visitors and we believe in them. We believe in you. We believe people will put in what they can for the greater good. We call that sustainable.
So what is the easy answer for us? Depend on a community of visitors who care passionately about media that amplifies the voices of people struggling for change and justice. It really is that simple. When the people who visit rabble care enough to contribute a bit then it works for everyone.
And so we’re asking you if you could make a donation, right now, to help us carry forward on our mission. Make a donation today.