Wayne MacPhail

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Wayne MacPhail has been a print and online journalist for 25 years. He was the managing editor of Hamilton Magazine and was a reporter and editor at The Hamilton Spectator until he founded Southam InfoLab, a national future information products facility for Southam Inc. in 1991. He went on to develop online content for most major players in Canada including Sympatico-Lycos, where he was the director of content. He is also a book author (Spin Doctors) and is a published and performed playwright (Abandon Hope Mabel Dorothy). He has taught online writing at several Ontario colleges and universities and is the co-owner of w8nc inc, a marketing and communications firm aimed at non- profit and educational organizations.
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Gotta catch 'em all: The deep layers of Pokemon GO

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Yes, this is about Pokemon GO. Or, at least, about the layers beneath the wildly popular augmented reality game. At first blush Pokemon GO looks like a simple, engaging and remarkably social pastime. But below the surface are deep levels of complexity, intention and future prospects.

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When worlds collide and boundaries bleed: Intersections between online and real life

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Last week we witnessed two liminal moments in the space between the online and real worlds. In two very different ways, the edges bled beyond the boundary of one to the other.

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A guide to keeping the digital juice alive on vacation

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Summer is a time when many of us head to mountains, woodlands and seasides hoping to unwind and recharge. But when we head out on vacation with our smartphones, tablets, cameras and radios we find recharging them daily more challenging than keeping deer flies at bay.

So, here's my advice about how to cope.

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Media studies present charts of doom for news industry

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The eyedropper and the leaky faucet: Rethinking the subscription model

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Well, this has been an interesting few days for the subscription model, hasn't it? Here in Canada, the environmentally focused National Observer hunkered down behind a subscription paywall. That's after two years of being Kickstarter- and crowdsource-supported.

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Is solutions-based journalism the cure to what ails us?

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What if journalism is doing it wrong? What if reporting about the problems, ills and calamities of the world isn't the best way to actually solve them? What if, instead, it makes readers feel powerless and more inclined to ignore those challenges, distrust the world and retreat to their backyards instead of participating in the commons of civil discourse and action?

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Wayne MacPhail quotable
| June 2, 2016
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The journalism gap has created a crisis in Canadian media

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We are reaching a crisis point in Canadian journalism. Historically print media have served a wide variety of roles. 

They have been the papers of record in hundreds of communities, small and large. Births, deaths, court cases, political maneuverings, votes and shenanigans have been captured, for decades on tabloid and broadsheet newsprint. 

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Here comes Parsey McParseface

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Last week, Google held its annual I/O developers' conference. As is the case with a lot of such events, the first day's keynote is meant more for the press and general nerd public than for the developers themselves. The Google faithful got to deep dive into the weeds later, during the serious coder sessions.

Google announced a lot of fascinating stuff, but two things really jumped out for me:

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The Freewrite is not my type

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