In a move clearly designed to appeal to “family” voters by B.C.’s Liberal government, B.C. celebrated its first Family Day on February 11.
While people optimistically frame the day as one of celebrating created or non-biological families, the fact that Family Day is modelled after a similar day in Alberta shows its conservative roots. Just look at B.C.'s innocuous campaign with its adult cartoon bear with two cubs as an illustration of the holiday’s ideological premise.
So how can we recalibrate the holiday? rabble.ca has suggested that February 18 be designated Louis Riel Day, a national holiday.