Back in 2007, I thought, for sure, Ontario's referendum on electoral reform would pass.
I was just starting my fourth year at Ryerson and was a vice-president at the student union. We put all our effort into campaigning for electoral reform. Everyone we talked to agreed with the recommendation of the Constituency Assembly. We were all down with MMP (mixed-member proportional). Everyone we knew would be voting to change the system. It was a sure bet!
The referendum, of course, did not pass. Aside from the student movement, there was no popular campaign that did the broad organizing necessary to convince people to take the plunge into a new electoral system.