Newfoundland & Labrador
How To Protect Your Brand - Is Trademark Registration Right For You?
Most businesses have spent considerable time and money building their brand. When the public comes to recognize and trust your brand you must be pro-active in protecting it from imposters who are looking to profit off of the hard work and trust that your company has earned. However, trademark registration can be expensive and is not always required. This article highlights when you should or shouldn't bother with TM registration.
It is always advisable that you register your trade-marks, but this costs time and money. You will need to decide whether the benefits of registration outweigh the costs. Here are some initial questions to help you with your decision: