On the weekend the 2010 FIFA World Cup ends here are a few reflections...

Four years ago, Canadian viewers of the Soccer World Cup were treated to colour commentary on how the Togolese might struggle with 26 Celsius heat of Northern Germany. Although sports commentary frequently has such inanities, coverage of this World Cup, in South Africa, has had more insidious issues particularly regarding the portrayal of African nations. Canadian media coverage is damaged by continued ignorance of Africa, stereotyping and double-standards which are at times dehumanizing.

The myth of one Africa