Editor’s Note: Happy Thanksgiving from the Media Consortium! This week, we aren’t stopping The Audit, The Pulse, The Diaspora, or The Mulch, but we are taking a bit of a break. Expect shorter blog posts, and The Diaspora and The Mulch will be posted on Wednesday afternoon, instead of their usual Thursday and Friday postings. We’ll return to our normal schedule next week.

Ten years ago on Buy Nothing Day we were awaiting the release of Naomi Klein's No Logo. Definitive in nature, it captured the meaning in a growing rejection of marketing, brands and over-consumption. And reflected the growing movement to create a world of individuals with control over government processes.

But even the numerous tomes of anti-consumption had their problems. As authors Joseph Heath and Andrew Potter pointed out in The Rebel Sell, Klein's book opens with her description of her Spadina neighbourhood, how collective it was, individual and away from the mainstream, words that authors Heath and Potter believe allowed corporations to begin to commodify counter-culture. Corporations stole the counter culture and sold it back to us.