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Pierre Karl Péladeau (PKP) is the biggest news to hit Québec's election so far. The arrival of PKP, owner of Quebecor, is the natural result of the Parti Québecois’ decades-long slide to the right.
In English media, PKP is portrayed as the sovereignist owner of Québecor media, potentially the most important media conglomerate in Canada. In Québec, he owns 40 per cent of the media. He also owns Vidéotron, the QMI agency and Sun TV.