Making the social democratic movement operate like a "normal" more centrist political party is the kind of advice the mainstream press has been offering to the NDP since shortly after it was founded in Calgary, as the CCF, in 1932.
NDP members want the party to build upon its newfound status as a national party, and ready itself to take on the role of government. However, to win office, few New Democrats want NDP policies to mirror recent Conservative and Liberal practices, or expect the party to move away from supporting workers, or tone down talk about empowering equality-seeking groups.