When you ask youth about their place in society and they respond by telling you that the media is what negatively impacts them and stops them from feeling a sense of belonging in the broader community, you (should) pay attention. Maybe even do something about it.

That's the basis of a new project, the Multimedia Multicultural Initiative (M&M), now operating in seven cities across Canada. It is run by the United Nations Association in Canada (UNAC). While not the actual UN, the organization is part of a federation of United Nations Associations around the world that promotes and educates around the broader mandate of the UN, issues like good government, equality, diversity, and human rights.