The Rogers takeover of hockey is breathtaking. But I don't just mean breathtaking, and not just takeover. It's more like absorption. The way you absorb food, and transform it so that it becomes you, literally. Rogers has become hockey, or aims to.
Hockey used to have sponsors, which started with Esso back in the day, and broadcasters, which was the CBC. But none of them devoured hockey or claimed to be it. Yet many stories on the new season were about Rogers, not the teams. It's as if Rogers isn't either; it's both, and some mighty new entity.