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Photo: RicLaf/flickr
| October 21, 2014
Columnists

The Rogers takeover of hockey (your hubris is showing!)

Photo: flickr/Roland Tanglao

The Rogers takeover of hockey is breathtaking. But I don't just mean breathtaking, and not just takeover. It's more like absorption. The way you absorb food, and transform it so that it becomes you, literally. Rogers has become hockey, or aims to.

Hockey used to have sponsors, which started with Esso back in the day, and broadcasters, which was the CBC. But none of them devoured hockey or claimed to be it. Yet many stories on the new season were about Rogers, not the teams. It's as if Rogers isn't either; it's both, and some mighty new entity.

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With Rogers in control, CBC lies bleeding

Photo: flickr/Banff Lake Louise
With Rogers now firmly in control in the Canadian telecom world and its grasp on Hockey Night in Canada, CBC lies bleeding. Canadian media now teeters perilously on the brink of a dark new dawn.

Related rabble.ca story:

Canada's game commodified. CBC suffers.

Photo: flickr/Banff Lake Louise

Ice is in our blood. 

Through the years, hockey has helped define this nation. Like the countless lakes and rivers that carve the land just begging to be skated upon once frozen, the collective love for hockey connects Canadians.

As the country has evolved, hockey has endured, seeping into the very core of the culture. The game is treasured. The countless Stanley Cups. The '72 Summit Series. The gold medals in Vancouver and Sochi. What happens on the ice is a point of national pride, along with names like Gretzky and Messier and Henderson and Crosby.

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Comments

We welcome your comments! rabble.ca embraces a pro-human rights, pro-feminist, anti-racist, queer-positive, anti-imperialist and pro-labour stance, and encourages discussions which develop progressive thought. Our full comment policy can be found here. Learn more about Disqus on rabble.ca and your privacy here. Please keep in mind:

Do

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  • Report typos and logical fallacies.
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| March 6, 2014
| February 10, 2014
Redeye

Rogers Communications signs 12-year deal with the NHL

December 19, 2013
| The CBC will continue to broadcast Hockey Night in Canada while Rogers will have the final say on sports personalities and control all ad revenue from the games. We speak with columnist Rick Salutin.
Length: 12:19 minutes (11.28 MB)
Image: flickr/Oldmaison
| November 29, 2013
| October 30, 2013

Stephen Harper's book on hockey is not what Canada needs

Image: flickr/s.yume
All you need to knew about Stephen Harper's new hockey book is it seems to be a veiled cover up for his own government's failings.

Related rabble.ca story:

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