Don Garb takes you on a wild trip into evolutionary biology, synesthesia, gestalt psychology, the nature of truth, finally ending up at the peak of Metaphor Mountain where logic meets irrationality. You will never change the world the same way again!

All of us have the mental machinery to create new ideas. In some the parts work correctly and they're very good at inventing. Other people haven't got a clue. In this lecture we explain how it's done, from cramming with data, to meditating, and finally conjuring forth the burst of inspiration. No matter what level of creative expertise you are at you will benefit from learning these techniques.