The Organizer's Collaborative is a group that develops tech tools and training for social change. Realizing that there was no software available for small nonprofits and activist groups, the Collaborative made their own membership software free and downloadable in 2002. They named the program the Organizer's Database (ODB).

On Valentine's Day 2012, Conservative Public Safety minister Vic Toews along with Justice Minister Rob Nicholson introduced Bill C-30, originally named the Lawful Access Act. An hour later, the bill's name was changed to Protecting Children from Internet Predators Act. This happened in the wake of SOAPA in the United States, a bill that also proposed letting police have more access and power online.

What was it

Getting the word out online takes more than a strong campaign. It means creating something entertaining, catchy, relatable and succinct. Going viral means that a video, a recording, a blog, a hashtag, a facebook group or an image has become so popular online that it enters the everyday conscientiousness of the masses. For example, videos of demonstrators holding flash mobs can go viral and be reported on by news outlets. Not only does a video like that show that a lot of people are active and interested in the issue, it's entertaining. This guide will cover:

Design

Building hype

Starting over

Design

Tumblr is a microblogging platform. If you think of different platforms on a timeline from the 140 character posts on twitter to the infinitely long blog entries on a provider like wordpress, Tumblr is somewhere in between.

Your blog may host longer posts, mostly made up of text and hyperlinks while your tumblr has quicker hits of content. Tumblrs are good for short form multimedia content. They're better at providing quotes, videos, pictures or links one at a time rather than commentary. Tumblrs are typically known for their short style, quick hits and ability to be reblogged and shared by other users on their Tumblrs.

Background