JournalismIS is a broad-based campaign celebrating the contributions of quality Canadian journalism, through advertising and online conversation.
The campaign aims to rally the wider community of journalists and media workers, media corporations and media consumers to increase awareness, recognition and support for professional journalism. JournalismIS is supported by a number of national and local newspapers, broadcasters, journalist associations, unions and industry groups.
The JournalismIS campaign marks the first phase of a longer term effort to mobilize the media industry and the public to support professional journalism in Canada.
You can find the project online here.
For years I've been impressing on my journalism students the importance of microcontent. But, until smartwatches came along, I just didn't realize how micro things would get.
Microcontent is the headlines, subheads, grabber quotes and other elements in larger-type sizes of an article's layout. Online they should serve to let the reader know what the story is about and reveal salient details about the content. Why? Because readers make choices about stories quickly, within seconds. And, those same readers are on a mission. They are hunters and gatherers looking for information that matters. If your microcontent doesn't let them decide whether your story is a nutritious news snack they need now, they will move on.
Related rabble.ca story:
The massacre at Charlie Hebdo, and the subsequent killing of a policewoman and mass murder at the Hyper Cachet kosher market, shocked the world. Young fanatics with automatic weapons unleashed a torrent of violence and death, fuelled by zealous intolerance. At the Paris offices of Charlie Hebdo, the satiric newsmagazine, 12 were murdered and 11 wounded. The victims were guilty of nothing more than expressing ideas. Certainly, true to the point of satire, many of the ideas were very offensive to many people -- in this case, caricatures of the prophet Muhammad.