It has been fascinating to watch the Conservative campaign strategy evolve over the past two weeks, working in tandem with Sun TV in a quest to secure a Harper majority, and to destroy the opposition leaders.

Aside from the standard issued talking points submitted by the Conservative war room and subsequently written into Sun TV scripts, the Tories are running a co-ordinated effort with their Sun Media counterparts as they try desperately to reach that magical number of 155 seats.

Take for instance, week number one (April 18-22) where the focus was entirely on Michael Ignatieff, the Liberal Party, and the 'threat' of a coalition:

Brian Lilley, on Ignatieff and the Liberals: