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| July 30, 2009

Media release

Introduction

This guide is intended to help activists identify the key elements needed to produce a successful news release.

 

Considerations

  • Why do you need media coverage?
  • Who are your intended audience?
  • Which type of media are you targeting?
  • What are the key messages?
  • Is the contact person to field follow ups from media/journalists clearly identified?
  • Does this person have a set of talking points?
  • Have you considered the context in which this press release is being issued?

 

Elements of a Succesful News Release

 

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