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New Year, new online tools

January is always a good month to start something new: a soon-to-be-ignored gym membership, a holistic-detox-cleansing diet you'll realize is nonsense by Day Three, or, trying new productivity software, sites and services to save you time and headaches.

Here are my suggestions for a few worth adopting and sticking with all year long:

Evernote

Slidestaxx

slideshows can be interesting!

Slidestaxx is a free social media asset aggregator - similar to Storify and Storyful. The tool allows users to compile a variety of social media into a slideshow presentation that can be embedded on any website or blog.

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Cowbird

cowbird is an online diary tool

Cowbird is an audio-video diary tool that enables users to create and store an audio-visual diary of their life, as well as collaborate with others in the storytelling process. By documenting the simple human stories behind major news events, Cowbird aims to pioneer a new approach to participatory journalism.

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Going viral

going viral can do wonders for an campaign

Getting the word out online takes more than a strong campaign. It means creating something entertaining, catchy, relatable and succinct. Going viral means that a video, a recording, a blog, a hashtag, a facebook group or an image has become so popular online that it enters the everyday conscientiousness of the masses. For example, videos of demonstrators holding flash mobs can go viral and be reported on by news outlets. Not only does a video like that show that a lot of people are active and interested in the issue, it's entertaining. This guide will cover:

 

Design


Building hype


Starting over

 

Design

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Tumblr

the tumblr logo

Tumblr is a microblogging platform. If you think of different platforms on a timeline from the 140 character posts on twitter to the infinitely long blog entries on a provider like wordpress, Tumblr is somewhere in between.

Your blog may host longer posts, mostly made up of text and hyperlinks while your tumblr has quicker hits of content. Tumblrs are good for short form multimedia content. They're better at providing quotes, videos, pictures or links one at a time rather than commentary. Tumblrs are typically known for their short style, quick hits and ability to be reblogged and shared by other users on their Tumblrs.

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Columnists

Technology, 'satisficing' and inefficiency

Human being settle. Not settle, as in "contents may settle during shipping," although that does happen with age. I mean settle in the sense of "make do." When given a chance, we almost always pick the adequate option over the optimal solution. The cognitive psychology word for this quirk of human nature is "satisficing" -- a mashup of satisfy and suffice.

Columnists

Social media for the masses

Social media tools like Facebook and Twitter are all the rage these days. We often hear about social media's incredible potential or conversely, its lack of relevance compared to traditional media.

But what exactly is "social media"?

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