Media release
Introduction
This guide is intended to help activists identify the key elements needed to produce a successful news release.
Considerations
- Why do you need media coverage?
- Who are your intended audience?
- Which type of media are you targeting?
- What are the key messages?
- Is the contact person to field follow ups from media/journalists clearly identified?
- Does this person have a set of talking points?
- Have you considered the context in which this press release is being issued?
Elements of a Succesful News Release