It's Friday, January 29, and the dining room at Nyood is packed. Vegetable antipasto, panko-crusted chicken, and malta braised short ribs are coming out of the kitchen of the restaurant in Toronto, courtesy of head chef and Food Network personality Roger Mooking. The lights are dim and the music is loud. Champagne and wine are flowing. A Tribe Called Quest is pumping from the speakers and diners are getting up to dance.

The front of the restaurant is glowing dimly in the light of a projection floating over the DJ booth on the rough white wall opposite the bar. On screen is the restaurant's twitter feed, which is shifting with updates in real time.