As part of the  2011 "Be Veg" Toronto subway ad campaign, 1,000 "Why love one but eat the other?" ads running on Toronto subways have been asking Canadians to "be veg" and riders are responding.

This provocative ad series launched by a grassroots group draws attention to the similarities between the animals we call "family" and the animals we call "dinner" and highlights the shocking cruelty faced by animals raised for food in Canada.

Toronto Pig Save along with other animal rights groups decided to take back the neighbourhood and show what is possible in a residential area overshadowed by the QMP pig slaughterhouse.

In place of a pig slaughterhouse, TPS is advocating for a just transition for workers on Labour Day -- safe, fulfilling, and meaningful jobs needed to support a food economy that is local, organic, and whole grain- and plant-based.

On Saturday, June 5, Toronto held its second annual Toronto Veggie Pride Parade (TVPP). Hundreds of animal rights activists waited until the rain and thunderstorm subsided before merrily marching and dancing down Yonge Street at Bloor, west on Queen, and to the Church of the Holy Trinity by the Eaton Centre, where there was a post parade lunch and other events. 

When -- at the end of the parade -- lettuce lady, animal mascots, and parade participants danced to "Celebration," Kimberly Carroll, the MC of the 2011 Toronto Veggie Pride Parade exclaimed, "We almost had a rained out parade, but we salvaged it at the last minute. This is a reason to celebrate."

Toronto's 2nd Annual Veggie Pride Parade is on Saturday, June 4
12 p.m. - 3:30 p.m. It starts at Yonge and Bloor and heads to Trinity Square Church for vegan delights and speakers. For more information: http://veggieprideparade.ca Video by Helen Prancic and Karol Orzechowski