The Canadian Wheat Board (CWB) has been at the intersection of political controversy. The Harper Government's Bill C-18 (which came into effect on August 1, 2012) legislated an end to its monopsony (a single buyer facing many sellers) as purchaser of Canadian wheat and barley. Given the importance of the CWB in protecting individual grain farmers from the immense marketing force of multi-national corporations on the one hand, and the determination of the Harper Conservatives to splinter the collective muscle of the CWB on the other, this is hardly surprising. What is surprising is the normally staid CWB being at the center of a controversy in a clumsy attempt to foster participation with a sexually charged advertising campaign.