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Reimagine the CBC

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6079_Smith_W
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Joined: Jun 10 2010

Haha! Pigs fly!

(though I know we agree on far more about it, including the important stuff,  than we disagree)


Kanada2America
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Joined: Sep 2 2009

Well I'm guessing some of you folks might be in Toronto or Ottawa. Or you prefer national news (which I watch quite actively too but don't necessarily hang on to either). The CBC is overmatched in local markets like Edmonton, Calgary or Regina. In fact if the CBC wanted to reflect Canadians properly why doesn't it have local stations in... oh Swift Current, Red Deer or Cranbrook?

I mean does a billion dollars plus annually mean I get to watch Toronto/Vancouver news? This is why viewers drift away from the CBC news side in local markets - the ratings reflect that too. Look at the private broadcasters, specifically CTV or maybe SCN and even Shaw community cable which service these kinds of markets. They sure do a far better job of reflecting local culture and news than the CBC.


Catchfire
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It's a fair point that CBC needs to improve its local tv coverage -- or at least find alternatives to work. But in my experience, MSM corps like City TV or CTV has bought up perfectly wonderful local stations and then cancelled all local coverage. I think the MSM is far more dangerous in that respect than the CBC. But that was in Onatrio (I live in Vancouver now). I can't speak to your experience.


6079_Smith_W
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Joined: Jun 10 2010

I'm in Saskatchewan K2A,  originally from Manitoba, and I am still not sure what you are talking about.

Is local news something you think CBC should get out of?

do you not consider local news "news"?

or do you think the other stations are doing a better job?

In all cases, I would still say CBC is better, covers more communities than any of the other stations, especially on radio, and on the French language side, where there IS no alternative. There are other Cree and Dene language stations, but CBC also provides some of that up north as well.

But even on English TV, CBC covers the news from a much broader perspective than the other stations (though you may have me at a disadvantage, as I rarely see CTV and Global, and I don't see them at all now that they have gone to digital signal.

I also find CBC has a far better focus on investigative reporting rather than spot news, and covering issues of interest to communities other than the main stream.

CBC is in the process of closing its La Ronge bureau and moving it to Prince Albert, something strongly opposed by a lot of people here. I don't know about you, but I see that as a very bad thing. 

Actually, I was just looking up some info on CTV and discovered that it is technically only a "television service" in the eyes of the CRTC. CTV let their license expire in 2000.

The only television networks in Canada are CBC, Radio Canada, TVA and APTN.

 


Kanada2America
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Joined: Sep 2 2009

6079_Smith_W. I'm saying that for the cost to run CBC - the approximately $1B - they should be able to put up more bricks and mortar tv stations in smaller markets and be intensely local to reflect the population in the regions.That could be considered part of their mandate whereas their private competitors don't necessarily have that same priority because of profit motives.

Catchfire. I agree that the big corporations that own those networks you mentioned did a lot of chopping but if you look, you'll see they've also restored some of that as well. For eg. CTV launched local morning shows this past January in almost all of its major markets. That's in addition to 5:00 pm, 5:30 pm and 6:00 pm and 11:00 pm newscasts. Citytv does intensely local breakfast tv five days a week in all of its markets and restored Toronto newscasts recently too.

I'm not saying that the CBC totally sucks at it. I mean I watch my local CBC station when I want some more depth but for quick bites the other guys are better.


6079_Smith_W
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Kanada2America wrote:

I'm not saying that the CBC totally sucks at it. I mean I watch my local CBC station when I want some more depth but for quick bites the other guys are better.

That would be my main point. I don't consider those quick bites  better - not at all. 

That focus on local spot news - car crashes, fires, thefts, murders, award presentations - with no analysis or context is standard fare on most U.S. and some Canadian TV news.

What it does is numb, terrify  and isolate people without giving them any understanding of why these things happen or how to change. Nor does it give them any sense of similar things happening outside their own little village. 

And a diet of spot news can turn the biggest city into a tiny, isolated little village. 

 

 

rather than taking the time to investigate WHY some of those things happen. It is exactly the same  news coverage I see on many U.S. stations


Kanada2America
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Joined: Sep 2 2009

Yes some of what you are talking about is useless filler but it is also the pressure on those stations to report the facts accurately and quickly. The audience doesn't always need to, or even want to, dissect a story.

I don't believe that news managers, producers and reporters deliberately decide every day, that they should numb or terrify their audience. If that's the case why does the CBC engage in this game too?

There is an instenseness and urgency to report because the public is hooked on this stuff. I don't know which came first, the chicken or the egg in that particular argument but I know if the eyeballs aren't watching in the private sector that means it's bad news.

Whether it is a helicopter view from the sky or it's a live cam at say, the Vancouver Stanley Cup riot...

We all watch. Compelling tv and radio often has a sense of urgency. Are the pictures coming out of Syria without a whole lot of background or context any less compelling than a car crash or a tragedy in your local market? The CBC is playing this game too.


6079_Smith_W
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Joined: Jun 10 2010

No, of course local producers don't consciously do it to terrify, but when that is all you know, when you are pushed by ratings to go for stories that will hypnotize and terrify at the same time, and when you do not have the resources, time or training to try an do anything with any analysis, the end result is the same. 

As you say, compelling TV has a sense of urgency. Sounds more like entertainment than news. Not much different than how it would be if kids had free rein to eat all the sugar they wanted. 

The fact is there are some people, in some parts of some news organizations who try to meet a higher standard. I happen to think the CBC still has some of that, along with better resources and a stronger mandate than some other broadcast organizations do. 

And of course, on the radio side, there is virtually no alternative whatsoever - community radio is important and good, but it has no national presence.

To whatever degree the CBC does not do its job, or deceives the public (and I agree some within the organization have done that), they at least have some analysis, and elicit far more participation from the public, and have a more national and cross-cultural perspective than any other broadcaster.

Most importantly, they have not fallen into the trap of following cop cars and fire trucks in lieu of journalism that dominates local news in the U.S.


Kanada2America
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Joined: Sep 2 2009

Well people have a choice about watching and listening to American networks or not. The CBC hasn't given me that choice about paying for this information. Higher standards? True. But along with that goes arrogance and snobbery, and lack of local engagement.

I know that the CBC is already going to be busy trying to react to all the local programming being put on by its competitors but it might already be a little late. Some networks have done local engagement and culture for a long time. Now CTV has entered the fray. These things cannot be looked at in a vacuum.

The only thing I can take out of all this is that those useful idiots over at that Quebec-based tabloid-bot network prodded the CBC to get off its heels and act like what it was supposed to be doing in the first place.


6079_Smith_W
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Joined: Jun 10 2010

Some networks? 

Sorry, I don't live in Toronto, Montreal or Vancouver. All there is here is CBC, CTV, and Global, and I don't have cable, so for me personally, CBC is all there is. 

Again, I am not sure what you are talking about in terms of all the great local programming being put on by competitors or local engagement, because from my perspective, CBC is doing by far the best job when if comes to that - the fact that they are being strangled notwithstanding. Not that it matters, because clearly it is something that you like, and that is fine. 

And really, the question is moot, because I agree with you completely about choice. Some people are going to get off on watching ribbon-cuttings, ambulance chasing and running episodes of "Cops" as news, and other people are going to want investigative reporting, and a network which actually seeks to get a response from its watchers and listeners.

Take out the CBC's news arm and you have done away with that choice. It is the notion that other broadcasters are doing anything better that I do not see. They are just doing something different, and in my opinion, inferior. 

Also, I don't think I mentioned the international news service. In that department, CBC is all there is.

 

 

 


Kanada2America
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Joined: Sep 2 2009

I don't live in any of the MTV cities either. I've lived in a town of 1200 in northern Alberta and a city of 50,000 in northwest Alberta as well. I've never had a problem finding local tv programming from private networks or stations. In fact my own station in Lloydminster was easily viewable on two different over the air channels and focused exclusively on local programs. If it didn't it would never have survived.

We didn't focus on, as you put it "ribbon cuttings or ambulance chasing" or "Cops" episodes as news. That seems to be an oversimplification of what a newscast looks like and again, insults the audience. I think you demonize the private networks by invoking the American boogeyman as a threatening figure looming in the CBC sphere.

Seems to me that W5 can match the Fifth Estate for investigative reporting quite easily. If you are not watching or are not able to get programming from private broadcasters in your part of the country, then you won't have anything to compare the CBC to. But in this age of the internet, satellite tv and cable - most Canadians can get some sort of programming.


6079_Smith_W
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Joined: Jun 10 2010

I think another important thing to remember is that we are not talking about Hawkins Cheesies  and Cheetos (though even there, I prefer Cheesies). That "duplication of services" argument has no meaning.

In the first place, we are talking about the media, with distinct voices, perspectives mandates and motives. Frankly, I don't want to see any of them silenced - even those on the right end of the spectrum, because that sort of consolidation of power and narrowing of perspective is exactly what has gotten us to where we are right now - with the illusion that what you see, hear and read is the absolute truth. 

One could argue that Canadian broadcasters running American entertainment shows like American Idol. THe Simpsons, and Jeopardy is also a duplication of services, and question their relevance, But that also has a purpose because it serves audiences that don't necessarily have cable, and it keeps ad revenue and jobs here in Canada, and helps finance Canadian programming - at least to the degree that these broadcasters provide Canadian programming. 

I don't think any of us would like to go into the grocery and see one kind of every item and nothing else. This is no different, except that this range of choices is far more important than cheesies.

 

 

 

 


6079_Smith_W
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Joined: Jun 10 2010

Cross-posted with you K2A.

And no, I have no problem with W5. I think it is good that both programs exist. And I am 50 years old; the digital signal just came in less than a year ago. I was watching Global when it was still KCND in Minnesota before it was bought and moved up to Winnipeg.  While I think Global and CTV each have some good things, I do not think they have quite the same analysis as CBC, and of the analysis they do have, I find that they can miss some things in their perspective. 

I do think they have more of a spot news style - especially Global.

I know you have worked in the media, as I have. So I think we both have our own understanding, and preference. You like one perspective, fine. If anything I am arguing for that range of choice, since I only see one broadcaster which is under threat - the CBC.

But any way you cut it, less news media is never better. NEVER.

 

 


Kanada2America
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Joined: Sep 2 2009

Yes very true. There are countries like Russia where journalists are killed because they do what in Canada is a very routine thing, report the facts and maybe even take an editorial angle on a story.

I don't think it's only the CBC under attack. In the private sector, profitability and ratings are what individual producers, reporters and camera operators are now feeling. You don't get the results, you don't deliver - that means the shareholders and the management team are looking at you with a critical eye.

It's going to be interesting to see what the CBC does next. They've had some nice scoops recently and I'm impressed, but the next budget will be coming down soon and that will determine how the bureacracy reacts.

That's why I'm saying the CBC needs to get out of the "hurry up and do the story" business and do the in-depth backgrounder side or at least focus on it. I watch my fellow private sector competition run around like crazy to beat deadlines and put up silly amateurish photography, obvious sound-bites while pretending that makes them better.


Fidel
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Joined: Apr 29 2004

Kanada2America wrote:

Yes very true. There are countries like Russia where journalists are killed because they do what in Canada is a very routine thing, report the facts and maybe even take an editorial angle on a story.

Yeah, and Canada only supports a certain other country's colder war meddling and whose front line proxies, through their paramilitaries and hired mercenaries, kill off journalists for attempting to report the truth. The stoogeaucracy's hands are clean in that way.


Gaian
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Joined: Aug 5 2011
Fidel wrote:

Kanada2America wrote:

Yes very true. There are countries like Russia where journalists are killed because they do what in Canada is a very routine thing, report the facts and maybe even take an editorial angle on a story.

Yeah, and Canada only supports a certain other country's colder war meddling and whose front line proxies, through their paramilitaries and hired mercenaries, kill off journalists for attempting to report the truth. The stoogeaucracy's hands are clean in that way.

Your protagonist, clearly a grass-roots, mainstream journalist, actually believes that spiel, Fidel. Don't destroy his faith :)

Kanada2America
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Joined: Sep 2 2009

Well gentlemen, don't forget - there is no perfect democracy and if you believe Mr. Fidel's views, we could fix it all by letting Communism or some form of it solve the world's problems. No atrocities committed by Communists Fidel? Not that I particularly ascribe to the Cold War model that drove much of American foreign policy.

You can focus on the southern neighbor who will never answer for its atrocities, or be smug and think that Canada hasn't been implicit in some of them as a silent partner. But if you think starting over and re-inventing the wheel is going to make a smoother ride, I say you'll hit a lot more potholes.

Regardless of that, what I'm saying is that Canadian media don't get assassinated in Canada by government or pro-government operatives like they do in Russia. Anyways, what does all that have to do with the thread title here?


Fidel
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Joined: Apr 29 2004

It has to do with what your funny moniker implies, and that you happen to make mention of Russia as if you were talking about the former USSR, a cold war threat that does not exist anymore. On the other hand the USSA really does exist and has bombed and-or invaded, and openly threatened other countries with military attacks,  and is currently occupying several countries militarily since the end of the cold war. The USSA and its proxies have graduated from just murdering journalists, teachers, students, doctors, labour leaders, human rights activists ordinary women and children etc, or communists in your pro USA point of view, in Vietnam, Cambodia, Latin America etc to a foreign policy of bombing and occupations based on trumped-up accusations against other countries and typically supported by little more than false flag maneuvers, media lies and propaganda campaigns involving a range of privately owned news agencies, polling companies and public opinionators. And our lapdog newz media broadcasting what amounts to war propaganda, which is also illegal since Nuremberg, report nothing wrong or improper concerning any of it. Just keeping it real. And current.


6079_Smith_W
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Actually I think the reference to Russia had more to do with journalists opening elevator doors in their apartments and being shot dead. I got the fact that K2A's initial reference had nothing at all to do with communism. 

Before this takes a hard turn into discussing the American Empire, we should remember that it was a reference to the media, in a thread about the media.

http://en.wikipedia.org/wiki/List_of_journalists_killed_in_Russia

And while no, the cold war of the 50s no longer exists,  of course there is tension between Russia and Canada, in particular over the polar region. And no, it has nothing whatsoever to do with communism.

http://thechronicleherald.ca/metro/53394-russians-seeking-secrets-halifa...

No, I don't agree with K2A on everything; that's clear enough. But your talking points are also pretty well-worn, and don't think any of us can claim to represent the "real left".

 


Kanada2America
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Joined: Sep 2 2009

I'm sure as a mainstream guy I don't necessarily have a lot of currency in a left-centre forum like this on media matters. But I wouldn't expect anything different.

I criticize the CBC because obviously I work for the competition (although at my level I'm barely any competition to the firepower of the CBC) and I get a close up look at their people in action on various stories at various times.

But Fidel, your moniker is just as provocative. My funny moniker is based on personal experience on many levels with Canadians and Americans. I really don't know what Canadians would do if they didn't have America to bash around. Bash the U.K. maybe?


Fidel
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902 journalists killed since 1992 151 of them in U.S.-occupied Iraq

And it's a good thing we aren't talking about scientists and academics bumped-off in recent years.


6079_Smith_W
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Fidel wrote:

902 journalists killed since 1992 151 of them in U.S.-occupied Iraq

And it's a good thing we aren't talking about scientists and academics bumped-off in recent years.

In other words you are agreeing with and backing up K2A's point that for the most part journalists don't face the same threats here in Canada as they do in some parts of the world. 

Or is this about something completely different?


Fidel
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Joined: Apr 29 2004

I think it's funny, and considering his handle,  that he's worried about journalists killed in a country that was once our enemy - then our WW II allies - then our cold war enemies  - and now just another capitalist state probably no more or less corupt than our own and still under suspicion by colder warriors in the U.S. as well as the stoogeaucracy in Ottawa.  It's laughable, really. The Harpers are no better with their leaping to defend our arctic "sovereignty" whenever a few Russian planes come floating anywhere near the place.

Hey, K2A, the redcoats are coming. Pff!


Gaian
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Joined: Aug 5 2011
For those "reimagining" the CBC : "The CBC may not think enough of the NDP to bother showing their debate even on their 24 hour news network(!), but at least they were good enough to host it online," as one babbler observed. Some folks just have to OBSERVE the differences between the CBC and the others when it comes to meeting a democratic need out there in infotainment land. Not that one cannot sympathize with those justifying their commercial attachments, which bring home the bacon (love that old working class expression), and all.

Slumberjack
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Here in Canada the CBC is the authoritative voice for our style of imperialism; the lackey, coat tail, ass kissing stooge variant that is, which is quite similar to the work of the BBC.  To many viewers and readers in the country, the CBC represents socialized liberal journalism, and so if the alarm is being sounded through them regarding some peril around the world, the threat must indeed be imminent.  There are certain issues, foreign policy for example, where Canadians as much as possible must be bought together to lend legitimacy to whatever is being orchestrated in the corporate and political backrooms.  Sure they'll keep a few centrist or moderate left opinions tucked away in the obscure recesses of the mothership, like radio for instance.  This is intended to enlist the left wing taxpayer to their defence whenever corporatism starts complaining again that the CBC is doing the same work as they do through their media outlets, but are unfairly competitive because of public funding.  On that account we could say that for once they do not lie.


Gaian
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quote:" whenever corporatism starts complaining again that the CBC is doing the same work as they do through their media outlets, but are unfairly competitive because of public funding. On that account we could say that for once they do not lie." You couldn't wait for my posting. And I did try to hold off. People post these threads just to get under the skin of social democrats, while pretending loftier, literary causes. It has just been pointed out in the posting above that those dependent on comercials DO lie.They do NOT carry all opinions, and do NOT disturb their advertising friends, with anything like the Fifth Estate. Have you ever made a positive observation, suggested an answer, for instance, to the "state of the media," in your life, Eeyore? Must it always be the sad refrain, complaint mode? I don't believe you'd know where to begin. But your scat must be replied to, eh. Screwing up yet another thread and bringing down the wrath of the PC police on those incensed by your attacks on social democrats. You play them like a violin and then plead innocent. Knew a couple of your type in school.

Slumberjack
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I have made suggestions in these CBC related threads actually.  I'm beginning to question your reading abilities.


Gaian
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Then why would you have the effrontery to reason to post this drool? "Here in Canada the CBC is the authoritative voice for our style of imperialism; the lackey, coat tail, ass kissing stooge variant that is, which is quite similar to the work of the BBC. To many viewers and readers in the country, the CBC represents socialized liberal journalism, and so if the alarm is being sounded through them regarding some peril around the world, the threat must indeed be imminent. There are certain issues, foreign policy for example, where Canadians as much as possible must be bought together to lend legitimacy to whatever is being orchestrated in the corporate and political backrooms. Sure they'll keep a few centrist or moderate left opinions tucked away in the obscure recesses of the mothership, like radio for instance. This is intended to enlist the left wing taxpayer to their defence whenever corporatism starts complaining again that the CBC is doing the same work as they do through their media outlets, but are unfairly competitive because of public funding. On that account we could say that for once they do not lie."

Timebandit
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Joined: Sep 25 2001

Oy.

I'm an independent Canadian producer.  I have worked and do work with a variety of broadcasters, including the CBC.  Because understanding how and why the Canadian broadcast industry works the way it does is essential to my livlihood (15 years of survival and counting!), I devote a great deal of time and attention to it. It is the sea I swim in.

There's a lot of misinformation and missing information and just general stuff I'd like to talk about in this thread, so I'd like to respond to a number of posts.  Here goes.  It's long.

Kanada2America wrote:

Hmm. Surprised no one wants to reply to this yet.

As most might know, I work in the business, but in a very small corner of it. I do honestly believe the CBC has a lot of shortcomings. My question is this: why is the CBC not seen as a massive bureaucracy that is also a part of a spin machine? Do Canadians get a choice when they pay their taxes to support the CBC?

I think this is about ideology and the American boogeyman more than it is about looking critically at what role a public broadcaster fills.

If you don't want to watch something or listen to something, you simply shut it off or change the channel. When that happens in the private broadcasting world, things change. In the world of the CBC and its bureaucrats, you're still paying one way or the other.

 

It's been a given that American media seeps into and dominates Canadian media in a variety of ways, many of them unavoidable.  It's not so much about American boogeymen as it is about maintaining a Canadian voice in the face of a huge quantity, a ubiquity, of foreign content.  That's why Heritage Canada has been involved in both public AND PRIVATE broadcast for a very long time.

Now, taxes.  No, you don't get to say specifically how your taxes are allocated for CBC.  Or healthcare.  Or education.  Or military spending. Or resource company subsidies.  Or anything.  To suggest that CBC should be any different than any other area of government spending is just plain silly.  The government allocates spending.  If you're unhappy with how our taxes are being allocated, there's little you can do until the next election, when you can try to vote in a government who will allocate in a way that is closer to your liking. 

Catchfire wrote:

Public broadcasting in Canada is certainly under threat: the current strategy appears to be to defund the CBC to the extent that it can no longer fulfil its mandate to any reasonable standard (some might say it's already cleared that hurdle). My complaint is that the CBC has responded to this threat by aping corporate broadcasters and adopting a sycophantic pose regarding the Harper government in the hopes that such a strategy will save it. Of course, in reality, since the CBC can't match the funding of coporate entities and Harper wants to end public broadcasting anyway, the latter won't help and the former is doomed to fail.

Admittedly, there have been some signs of life, like the way the CBC his pointing out the hypocrisy which governs SunTV's relationship with Ottawa, but more is needed. And, in spite of the political climate hostile to public broadcasting as an idea altogether, attempts like the one in the OP stand a good chance of re-energizing a population who forgot (or never knew) how good the CBC used to be--or who simply want to imagine what a public broadcaster based in an ethos of social justice and public good could look like.

 

The CBC has been put in a position, both by defunding and being directly told by the government (Liberal at the time? Can't quite recall.) that it must compete with private broadcast in terms of giving the viewer what it wants and to achieve the same numbers as their private sector competitors.

I disagree with you on the extent of "adopting a sycophantic pose". I'd love to see a mechanism where government can't punish the CBC for chucking some mud at them, but right now it's unreasonable to expect them to cut their own throats. I largely agree with the OP, however.

 

Kanada2America wrote:

Yes I agree Catchfire. The CBC can be an incredible in depth documentary and journilistic powerhouse because of its resources but it is insular in the way it responds to outside threats from the private broadcast side like, Sun... or for that matter in how it deals with Joe and Jane Canadian in the everyday context.

...

For the record my employer is non-union, worth about a third less than what the CBC gets for funding. I am treated very well and paid pretty darn good for the job I do. My "brand" is pretty hip and urban and on top of trends and reflects it.

I think the CBC needs to look around at the current reality and move a lot quicker to make itself relevant so that average Canadians will support it.

 

 

I'm not sure what your first paragraph actually means... Sun is not a threat to CBC (Sun wishes), other than their management are lobbying to defund. I think they've been well within bounds on their response to the pissant tactics they've had to deal with.

I think CBC has been working at being relevant to Canadians. They also provide outlets for programming that are not as dumbed down populist (see one-off docs via Nature of Things or Doc Zone) that private broadcasters will not carry. That's part of the purpose of a public broadcaster. So it can't all be about engaging the biggest number of people. If Jersey Shore is your favourite show, you might not be into a lot of what CBC has to offer, but chances are you aren't really interested in preserving a Canadian voice in media, either. You can't be all things to all people.

 

Fidel wrote:

And they already have some Canadians defaming the CBC for different reasons. We know it's not the BBC. It's what they want to do and are testing the political water for it now. They want our opinions, and I gave them mine in a telephone survey. Because once its out of public hands, we're lost. An informed public is a necessary ingredient for democracy, and cutting $100+ million from CBC funding should be a red alert for every Canadian whatever we think of the CBC's past performance. And in case any of Harper's dregulators and efficiencyizers might be reading this, that's what I think.

 

One of the main differences between CBC and BBC is that the BBC is not expected to compete with private broadcast in the same way, nor is BBC required to attract ad revenue.  They're experiencing funding cuts right now, but it's nothing like the death of a thousand cuts CBC has been dealing with for decades.

Kanada2America wrote:

Well my question is this. Are we supposed to just let the CBC or for that matter, various other Crown corporations go on and on endlessly with no one looking at the balance sheets and accounting statements? I too am a taxpayer and I would like to know that instead of a huge grey wall of bureaucracy and indifference, I might see some logic and rational thought applied to what the CBC does.

I don't believe that dismantling the CBC is the answer but it sure is a useful debating point for those who want to create the impression that asking questions is going to lead to that. Harper only has three more years left and dismantling the CBC is not going to happen that quickly.

The CBC is not in touch with the average Canadian, at least on the TV side. Radio is much better. If we don't use ratings to measure what the CBC does (and I exempt Hockey Night in Canada from all this), then how are we supposed to know what's happening to our dollars?

Do you buy a house or a car that way? Do you think waiting in line at the Safeway for too long or putting up with bad service is perfectly ok because it's a question of public vs private?

 

Okay, for your post to make any sense at all, you have to accept a number of false premises and bad analogies.

First of all, CBC does not provide "bad service".  It provides a different service than a private broadcaster does, and the criteria for judging its effectiveness should be different.  You really sound like you don't understand the idea of public broadcasting.  Even PBS doesn't measure its performance in direct comparison to private broadcasters.  There's plenty of logic and thought applied to CBC's directions (I'm assuming you mean programming, here.).  Their financial statements are published every year - and put online.  So unless you're a Sun employee who's buying their line, that's a demonstrably false assertion. 

And why should you exempt Hockey Night in Canada from ratings?  That's a lot like stacking the deck against them.

Catchfire wrote:

I don't understand this question. The CBC should be an arm's length institution, which means the director appointed should enjoy full autonomy to pursue her vision for its mandate. A bi-annual audit (or some other appropriate schedule) by the auditor general is fine, but the last thing I want to see is a cultural institution meddled with by the whim of an electorate or worse, some nebulous and dubiously named "taxpayer" mass.

"Ratings" are the metrestick of for-profit corporations. The cultural commonwealth that is the CBC should never "measure" itself with such a metric. That's the kind of crass metric that gives us Kevin O'Leary franchises and Wheel of Fortune on our public broadcaster. Rather the "measure" should be a robust and ongoing conversation about what counts as Canadian culture, ethics and politics in this country. The CBC should not only derive from such a conversation: it should constitute it, produce it and disseminate it. What would happen, for example, if Margaret Atwood were the director of the CBC rather than a Stikeman Elliot legacy? David Suzuki? Leonard Cohen? Thomas King? Sook-Yin Lee? Okay the last one is just my teenage crush...but wouldn't she be excellent?

 

Yes!  Until you got to that last bit.

It's not about whether writers or actors/on-air personalities/performers are flakey.  Some are, some aren't.  It's more that what they're good at is a completely different skill set than what is needed to run a large broadcasting entity.  Worse, you take a creative person and put them in a position where they no longer get to create.  What "creative" in their right mind would do that?

I'll give you a hint:  Not me, and likely none of the people you've named.  I'm sorry, that's just a ridiculous suggestion.

I think we'd see better results if whoever it was that was put in charge wasn't constantly having to run an entity that's neither fish nor fowl and dodging and weaving to at least try to avoid being slashed to the bone.

Kanada2America wrote:

Well I think you can have anyone at the helm of the CBC you want as long as they know whose money they're spending and none of those people Catchfire mentions as potential candidates likely know too much about accounting. Even my crude understanding of the subject tells me you don't keep spending if you aren't getting results.

I think distrusting the audience or the electorate in matters of what comes from their radio or tv is engaging in a bit of cultural snobbery and elitism.

It's a way of saying Canadians aren't sophisticated enough to know good television or radio when they see or hear it, and essentially saying their tastes must be too crude and crass for the collective sensibilities of this country's culture.

I get culture from many sources and the CBC doesn't have a choke hold on my remote. That's modern reality. People will gravitate to whatever programming they want. Now you can measure that in crass ways such as ratings, but to pretend that the CBC should be immune from the environment in which it is operating in, is unrealistic - especially when it amounts to a billion dollars a year.

 

Again, you are premising your conclusion on a false definition of "results", so yes, your understanding is crude.  I might add the adjective "negligible".

Catchfire pointed out why using the same metric as private broadcast is wrongheaded and summed up the CBC's purpose and mandate quite nicely above.

Farmpunk wrote:

No, flaky writers should not be running the CBC. They should be contributing to it. And I suspect Atwood commands a fee that isn't economically feasible. I doubt she'll be filing many news stories from Prince George.

And I'd tell Atwood exactly that.

She's a writer, a cultural personality, not an organizer. She tweets, people listen. Great. Has she ever managed people? Has she ever been faced with a daily series of programs with daily deadlines and shrinking budgets, all of which are managed by people who are themselves quite skilled, or confident, possibly arrogant, maybe incompetent? Has she ever worked with a large union? Has Suzuki? Is his Narture of Things prod-co unionized?

 

Well put.  One point, though - on air personalities like David Suzuki, Sook-Yin Lee and Strombo are contracted by the CBC to do in-house programming and are members of ACTRA, usually.  Nature of Things is a CBC strand which combines independent docs commissioned by CBC and in-house docs made by CBC (Suzuki also narrates indie docs, and the independent producers pay him).  David Suzuki, to my knowledge does not have a production company.  I've produced content for NOT, so I am familiar with how it is set up. 

laine lowe wrote:

Catchfire, you forgot Rabinovitch's henchman and successor, Stursberg, on that list. He did quite the job prior to that with Telefilm, replacing quality Canadian stories with profits as a prime motivator for funding. Profitability was never part of the CBC's mandate as outlined in the Broadcast Act. Fiscally responsible development of projects and programming was (as with the mandates of many crown corporations and agencies). And the authors of that Act and CanCon rules and subsequent tax incentives knew that creating vibrant domestic cultural industries was also key to creating infrastructures rich in providing decent jobs.

Programming will be a hit and miss with many people but if enough people are tuning in to DNTO and Q or CBC TV's Republic of Doyle or Arctic Air, then they are still managing to deliver some of their mandate. But what really irks me is how the CBC has destroyed so many technical jobs in the past decade.

 

Actually, those jobs started to go away in the late 1980s in the regional units.  We used to have a good proportion of regional in-house production happening at our regional CBC.  Now, the studios sit vacant or are rented, for the most part.  Creating the vibrant domestic industry extends to people in my boat as well, the companies who produce content for the CBC and the people we hire, so it goes a long way past the jobs provided by the CBC itself.

Yeah, Stursberg.  But he's a symptom more than the problem itself.  Why was he sent in?  Because the government had ideas about making the CBC something it wasn't ever meant to be. 

Kanada2America wrote:

Hence my point. If the CBC were to go back to what it was doing very well, I don't think we would be having this discussion about how much it's costing us. I think Canadians could be sold on the $60/year for each taxpaying household. But the CBC's employees/managers forgot where the money comes from.

Seriously, you cannot compete against the network competition on news, especially hard news. And pretending that those viewers don't know what they want is insulting that audience.

 

CBC has always had an excellent news service, certainly as good or better as any of the private broadcasters.  Yes, there are flaws, but there are also flaws with private news services.  I'm not sure who's ignoring what viewers want - I certainly don't get that impression from CBC.  It's the balance of want and mandate that's tricky.  And I can assure you, CBC's upper management knows exactly where its money comes from and how badly some lobbyists would like to take it away.

Kanada2America wrote:

Well I'm guessing some of you folks might be in Toronto or Ottawa. Or you prefer national news (which I watch quite actively too but don't necessarily hang on to either). The CBC is overmatched in local markets like Edmonton, Calgary or Regina. In fact if the CBC wanted to reflect Canadians properly why doesn't it have local stations in... oh Swift Current, Red Deer or Cranbrook?

I mean does a billion dollars plus annually mean I get to watch Toronto/Vancouver news? This is why viewers drift away from the CBC news side in local markets - the ratings reflect that too. Look at the private broadcasters, specifically CTV or maybe SCN and even Shaw community cable which service these kinds of markets. They sure do a far better job of reflecting local culture and news than the CBC.

 

I'm not 100% sure what you're suggesting...  CBC shouldn't run news service out of Calgary, Edmonton or Regina?  They should work out of Red Deer and Speedy Creek? 

CTV and Global have fewer news outlets in Saskatchewan (I'm based in SK) than the CBC.  Most of the eyeballs in Saskatchewan are split between CTV and CBC when it comes to news, so I'm not sure what you're on about here.  Sadly, CBC, due to budget constraints, will have to close their location in La Ronge.  But hey, let's cut further and then castigate them for not doing more!!  What fun!

Community cable does not do the same thing as CBC.  False comparison.  And CTV does not by a long shot, do any more, by comparison, in local markets than CBC.  That's daft.

Oh, and let's chat about SCN.  Yeah.  One of my favourite topics.  See, SCN reflected local programming and such WHEN IT WAS A PUBLIC BROADCASTER.  But our provincial government borked that pretty good.  It was sold to a company that wasn't up for meeting the demands of running a regional educational broadcaster.  It has now been purchased by Rogers as a CityTV affiliate.  SCN, as a regional broadcaster, is pretty much dead, thanks to the conservative attitude toward public television.

So much for local culture.

Kanada2America wrote:

6079_Smith_W. I'm saying that for the cost to run CBC - the approximately $1B - they should be able to put up more bricks and mortar tv stations in smaller markets and be intensely local to reflect the population in the regions.That could be considered part of their mandate whereas their private competitors don't necessarily have that same priority because of profit motives.

Catchfire. I agree that the big corporations that own those networks you mentioned did a lot of chopping but if you look, you'll see they've also restored some of that as well. For eg. CTV launched local morning shows this past January in almost all of its major markets. That's in addition to 5:00 pm, 5:30 pm and 6:00 pm and 11:00 pm newscasts. Citytv does intensely local breakfast tv five days a week in all of its markets and restored Toronto newscasts recently too.

 

Re: bricks and mortar.  Oy vey.  You have no idea what you're asking for would cost.  They've already got bricks and mortar they can't use.

CityTV does not do breakfast programming in all markets.  It does for some.  They have no intention of putting up a breakfast-time show on their newly acquired affiliate in Saskatchewan and there were others that they mentioned in the info session they gave us a couple of weeks ago that also do not.  You are misinformed.  The reason that they've re-introduced newscasts in some places (TO, mainly) is that they have ambitions to grow and become the next Global.

Kanada2America wrote:

Well people have a choice about watching and listening to American networks or not. The CBC hasn't given me that choice about paying for this information. Higher standards? True. But along with that goes arrogance and snobbery, and lack of local engagement.

I know that the CBC is already going to be busy trying to react to all the local programming being put on by its competitors but it might already be a little late. Some networks have done local engagement and culture for a long time. Now CTV has entered the fray. These things cannot be looked at in a vacuum.

The only thing I can take out of all this is that those useful idiots over at that Quebec-based tabloid-bot network prodded the CBC to get off its heels and act like what it was supposed to be doing in the first place.

 

Mind ponying up some examples?  Because I think you're full of beans.

 


Gaian
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Joined: Aug 5 2011
Thanks Gaia for your appearance, Timebandit. I'll say thanks now, because I'be had a bellyfull of the hypocrisy hereabouts and I'm off to more pleasant pursuits. I will miss your kind of honest, informed input.

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