BC NDP - New Logo - New Branding

How do you get that out of a lowercase "i"??

Brian White wrote:

I get insulted. A lower case I is concidered a put down.

No doubt this is the reason the ipod and iphone never really took off.

Centrist wrote:

At the weekends provincial council meeting, the NDP also approved a new look logo and branding. Thoughts?

What makes you think this is a new logo and new branding, or that it was approved at Council? Were you there? This was on the delegate badges at Council, therefore its use was approved by someone before Council. I think that it is ludicrous to think that it is a new logo or new branding, regardless of what people think of it. On the other hand, I thought the priority list of resolutions at the last Federal NDP Convention was pretty ludicrious too.

What's wrong with Molsons. Oh that's right, it's not Kokanee Glacier beer.

No problem with the rip, but you could expand on it with some rant ads about what it means to be NDP. Debating the content of that should keep caucus out of everyones hair until well after the election results are counted.

Who approved it? 

I am not even a party member I cannot spell for shit and I (sorry i) am still embarrased!

(Yes, I checked embarrased on the net for the correct spelling.)

Now, logos are normally test marketed before they are released in the wild.

Who approved THAT?

We are ndp would have been better, I am sure.

I cannot blame the mainstream media if they rip you to shreds on this.

No wonder there were 13 mls's who did not wear the yellow scarfs.

If there were badges, I bet a lot were crushed on the ground at the meeting.

It is pathetic.

The picture i am NDP is gone from the first post here on babble today. Thanks for your mercy, o Lord.

But the facebook page is still up.

I would urge babblers to complain privately and get the leadership to can the rebrand as quickly as humanly possible.

(If the leadership is still capable of listening to the peons)

I searched the text i am NDP in google and yahoo and the only related thing that comes up is the facebook page on google search.

No images yet, thank God!

Please, please, please,   extinguish that awful logo and get rid of that facebook page.

That logo is an even bigger threat to the provincial NDP survival than Carole James leadership.

Thanks.  

Dear follower, At least you capitalized the A at the start of the sentence. Well done.

  Your "dear leader" and her cronies do not have enough respect for you and her other followers to capitalize I when referring to you even though A. I is always capitalized, and

B. It is at the start of a sentence, and the first word in a sentence is capitalized.

http://www.englishclub.com/grammar/pronouns-personal.htm might be of help.

I suggest you  go to  http://www.rabble.ca/babble/humanities-science/inequality-conundrum-when....

I am sure genuine NDP members will see that I am just trying to help out. 

Everything about that slogan is awful.  Incorrect use of english, too boxy,  (Good stuff is usually oval or round), ETC. 

Check the brands of any major company in the world.  Nothing successful looks like that logo.

And there ARE reasons.

Stockholm wrote:

You forgot to add "A message from the Green party of British Columbia"

Damn, like it would have killed someone to include the image instead of just talking about.

Muttering darkly....

Cueball wrote:

It isn't brilliant, it is not the end of the world, either. I have seen worse.

Examples please, You said you have seen worse!

And give me an example of a worse one that was successful.

Edited to add O SHIT, its back!    Ok, boys and girls, fire up the gimp or photoshop or windows paint and remodel it with a real I  or a We at the start.

And instead of a white square background, do it with an oval background of whatever colour.  Or have a canadian flag on  the "oval" background to attract patriotic people.

Edited to add  (Bringing open source rabble design to the NDP)

It's terrible but that said the Communications Dir(acting??), Michael Roy is a one person Stirling Cooper. The party is not spending any money and it shows. That $ Sihota is getting could cover another staffer or two and we might get something better.

Now TV/web commercials of an i am NDP rant might actually help, but would have to be done in a tongue in cheek manner,

http://www.youtube.com/watch?v=r5cMkUbQdIM

Even worse.

I am John and I am an alcoholic, is what comes to find.

Hard to watch.

Have you ever watched someone do something that you felt so embarrased about you had to look away? I am not NDP anymore...

Glad Laine finally figured out why she was a new democrat.

Sean in Ottawa wrote:

2) the lowercase "i" is to say it is social media-- people that don't get that probably don't engage much in social media and would never see the logo in context beyond this-- it is also to mean hip and cool and for the target audience-- it means those things.

The lower case "i" doesn't bother me in the least, although I do think the logo.  It's the video that is terrible.

I know what you mean--about the whole campaign--I think it was an attempt to be "hip and cool."  BUT...I can't imagine anyone under 40 found that video "hip and cool".  I think it demonstrates only that the NDP is UNhip and UNcool (unfortunately).

It's a much better edit. That said, it is actually a pretty common media motif these days.

"The handful of different people talking over music with cuts back and forth?"

They have been doing this in advertising for at least a decade. And I have to agree, it is completely incomprehensible that they could not do better.

I support the idea of increased social media interaction. I even think getting people to articulate the idea of why they support the NDP, and therefore why you (as in the non-aligned voter should) too, is a good idea. Unfortunately this campaign is lame.

Mean Moe wrote:

http://www.youtube.com/watch?v=r5cMkUbQdIM

 

Even worse.

I am John and I am an alcoholic, is what comes to find.

 

LMAO. Actually.

First though, has anyone clicked on the statistics page? Other than the 25-34 group, this is most popular with baby boomers. I suspect that the ones out of the 25-34 group are near the latter edge of that group as well. Personally, as a mid-20s person (so really, I should update my handle a bit) I find this tacky in a why are you pandering to me sort of way. I have a sneaking suspicion that it was actually male baby boomers who think they know plenty about social media and advertising who created this. I don't blame them for having young people in the video, the point is probably to use social media, and social media is dominated by younger people. I just don't see this as being effective in encouraging other social media users to say they're NDP too. Are we going to see a myriad of response videos by Canadian youtube celebrities listing why they're NDP?

Second, it's interesting that they won't let anyone actually comment on the video. If anyone who had anything to do with this knew how social media worked, they'd know that commenting is important because it helps create buzz. Of course one always runs the risk of being trolled with less than flattering comments, but that's the price you must pay. If you won't let people comment, why the hell would they want to promote your video by tweeting, facebooking or whatever-ing it? These people need to look at the more popular Youtube sensations out there and take some pointers from them.

Third, related to the other two, it's ironic that the party is becoming more top down and centralized in its decision making, essentially anti-democratic and yet they want to exploit democratized media. If you want to exploit democratized media you must democratize your political processes otherwise people will call you on your bullshit and your media campaign will be as the kids these days say a big FAIL.