Didnt know about the billboard. I think it's a good slogan. The campaign office, which I walked by a couple of weeks ago, is definiely prominent.
Of course they'll hope people vote for the brand (Libs/ Bob) rather than the lightweight candidate. One could even get a uniligual anglo elected in a francophone riding in Quebec with such a strategy, non?
So, they're putting an effort in. Let's not let their vote rise.
One other thing that gets to me is the hockey spot. He mentions a kid with an unusual name, who's not a very good player, by name, publicly, in the video, as being a crummy player.
That's shitty judgment. I felt bad for the kid.