That is an article about how to make sure your favourite web site shows up in your facebook feed. It could have been written identically 2 years ago. In fact, I think George Takei made a simialr post when facebook first changed its algorithms in ways designed to leverage more money from some contributors.
It's about capitalism, not the Cold War and certainly not about McCarthy.
In this case, it's also about the Duran's desire to keep its clicks up.