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Most sexist beer commercial ever?
August 27, 2007 - 10:47am
Most Sexist Beer Commerical Ever Produced? (commercial is available through the link)
I'm sure the peeve will set in soon enough, once I figure out what the?
ok, my helmut and body armour is on in case no one else sees the humour. [img]tongue.gif" border="0[/img]
You can't be serious.
It's a picture of a woman with a black eye. The colours of the bruise fan out to show the different colours of the cars available. I am not joking.
Oh good, they finally made that organ do something useful. [img]tongue.gif" border="0[/img]
when it comes to a lot of things German, Sweden or Japanese I have to say I do not get it. I don't get the humour and the message in commercials usually goes over my head. I don't always get surreal twists to things. I have stopped trying to understand.
Someone sent me a video where in Japan there were 3 or 4 porn couples having a sex championship in a wrestling ring to a crowd of 2000 or 3000 people in a stadium
It was really surreal.
The commercial works because it gets our attention, that's all. Sexist? Well yes. I sometimes wonder if beer companies make sexist adds, not as much because sex sells beer to sexually deprived males, but because it just creates attention, period.
The humourless German is an unfair stereotype. Believe you me, zay haf vaaaaays to make you laugh.
[ 27 August 2007: Message edited by: Tommy_Paine ]
I dunno, I think this guy is overreacting. It's definitely doesn't strike me as more sexist than lots of ads I've seen, beer or otherwise.
1234567, that's incredible.
I mean, the reduction of women to their bodies is sexist, period, but it's interesting that in this blogger's frame of reference the objectification of certain parts is more sexist than others.
HAH!
[ 28 August 2007: Message edited by: 500_Apples ]
Regardless, I did not find the Heineken ad that sexist. Strange yes, but not sexist. After watching the commercial, I am not craving for a beer. So the ad must not be that effective, unless the goal of the advertiser was to generate controversy.
A recent sexist commercial would be that KIA car ad with the policewoman making out with the dude in the car. That was blatantly sexist.
I laughed when I understood the joke, but then I thought about it...basically, this guy used sexual harrassment to force his wife/girlfriend to leave the room and the movie she was watching.
Kind of nasty. Amusing at first, until you really think about what is depicted.
I thought he was using the stereotype (mentioned above) of the drunken slob... because that's the way he was acting. And it's a 0% alcohol beer. He used the sterotype to deliberately get her to leave, at which point he switched to the sports channel and stopped acting drunk.
I guess it's okay to sexually assault a woman as long as you're only PRETENDING to be drunk, in order to chase her away from the TV?
It's a 50-second ad. He makes two approaches that are rebuffed -- that's one section of the ad and it lasts under 10 seconds. They're obviously in a long-enough term relationship -- they're living together.
I have problems calling what he did "sexual assault". Tried to kiss her cheek once, fell face first into her lap and was quickly and easily thrown back into his corner of the sofa. She rebuffed him and left the room. He did not pursue her and insist on foisting his attentions on her.
I'm not going to expose my personal history, but I am not going to broaden my definition of sexual assault to include that. Boundaries with one's significant other are more relaxed than they are with strangers or arm's-length friends. One could argue that maybe I should change my definition, but I have yet to be convinced of it.
Look at maps of where it is OK to touch someone, and for significant others, that map is much more extensive *in private*.
Yes, Ideally, that should not have happened, and he should have come home, seen she was watching a movie that she liked, and he left the room. There's no comedy in that. Comedy frequently stems from reversal of expectations. in a safe way where nobody is hurt (when people are hurt, like Cordelia dies in King Lear, it's tragedy)
I tear that ad apart, and I see a relationship between two people, and an episode playing off stereotypes. I don't see it as inherently sexist and demeaning as a sexy female android whose body cavity is a brewpub (and let's be serious -- they had to put it there because it's the only place on the body that's big enough to hold a keg. It replaces the uterus. It also replaces the heart, lungs, and digestive system).
Should we allow commercials with pediphiles using chocolate bars to lure children as a way to sell chocolate bars?
A simple reading of the harrassment charges against *coworkers* (not one's significant other) shows we're not talking the
same thing.
This advertisement has nothing to do with pedophiles.
"Slippery slope" arguments are lazy ways to argue, and are rhetorical devices employed to get people to react emotionally rather than deal with the subject. I'm not going there. This is about a beer ad. Nothing more: nothing less.
Secondly, what I saw in the ad was:
He kissed her, she pushed him away, making it very clear that the answer is no.
That's where it ends. Everything after that is assault. Even if you're his property - er, oopsie, I mean wife or girlfriend.
He then leans forward and kisses her again, and moves his hand up her thigh. She pushes him away again. Then he falls into her lap. He persists until she fights him off and stands up and angrily runs out of the room.
Haw haw. That's so funny! A woman is chased out of her own living room by her partner groping her repeatedly while she tries to get away.
Unfortunately, a lot of guys don't see that as sexual harrassment or sexual assault. A lot of guys still don't get that "no means no". A lot of guys don't get that most sexual assault happens in the home, and that much of it isn't even RECOGNIZED by men OR women as sexual assault.
He groped her again and again after she'd made it clear she wasn't interested. What's more, he premeditated it - he knew all along that his advances were unwanted, and planned to chase her out. He PURPOSEFULLY assaulted her, it wasn't just a case of whoopsie, I didn't realize she really didn't want me to grope her.
The more I watch this ad, the more pissed off I get about it. This is why a lot of women don't feel safe in their homes. This sort of thing is laughed off as cute, or funny. Isn't it hilarious when women are chased out of their homes by unwanted sexual advances? When the only way you can get your husband to stop groping you is to fight him off and run out of the room? Tee hee! Gosh, that's a knee-slapper.
[ 02 September 2007: Message edited by: Michelle ]
The firefighters while a little of a thread drift is not completly off target. Like the beer commercial the firefighters highlight a societal viewpoint that is reprehensible and needs changing.
A woman is not the property of her spouse is easy to say and most non-fundamentalist religious types would agree. It is easy to say that firefighters should not be sexist pigs and worse in relation to their female co-workers. Again easy to say.
The beer comercial however highlights that many people don't get what sexual assault of your spouse might look like. Similarily and it is one of my pet peeves, I see women and men who almost start to salivate at the mention of firefighters attending an event.
The response is completley sexual and says to firefighters we see you as sex objects first and foremost. That is a message that I think is damaging to female firefighters and I wish that progressive people would just stop with those kinds of comments at least give the female firefighters a chance to educate their male coworkers who might be sexist rather than a continual barrage of your the sex gods.
[ 05 September 2007: Message edited by: Doug ]