Newfoundland has a new tourism campaign on.
It ain't pretty.
Text of ad: Discovery is a fearless pursuit. Certainly, this was the case when the Vikings, the first Europeans to reach the new world, landed at L’Anse aux Meadows. While it may only be a three-hour flight for you, it was a considerably longer journey a thousand years ago. But it’s a place where mystery still mingles with the light and washes over the strange, captivating landscape. A place where all sorts of discoveries still happen every day. Some, as small as North America. Others, as big as a piece of yourself.