Does Made in Canada matter in a sesquicentennial year? Not if consumers don’t take note of labels to make informed conscious decisions before purchase. In this episode we look at the difference between 'Made in Canada', 'Product of Canada' and whether the country of origin can make us feel good about our purchases.
Canada ranked #5 in a Country Brand Index due in part to our high standing in the global perception of our values. Our purchasing habits can make us proud and allow visitors to go home happy knowing that they bought souvenirs that reflect Canadian values.
Beyond maple syrup can we be confident in what we offer to the world? What else do we take for granted when we only look at price tags when we buy? Toxins may be in our products but without big visible labels like California’s Proposition 65, we buy uninformed.
Consumers can have a major impact on brand’s sustainability performance if we continue to play an active role in the provenance and manufacturing practices of the products and services they consume. For textile products, one can use the CA# Look-up to find out who is responsible for this product being sold in Canada.
So check your labels and play for Team Canada!
Photo: Mike Hansen - used with permission
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