[1]Ford Executive #1: “Gawd, Jim. Sales are really down. We need to beef up our marketing.”
Ford Executive #2: “Try some new stuff.”
Ford Executive #1: “Be bold!”
Ford Executive #2: “Be BALLSY!”
(Ford Executives #1 and 2 look at each other, excitedly.)
“Let’s build a showroom in Union Station!”
Zipping through Toronto’s Union this morning and stumbled across Ford’s ridiculous attempt to try and get you to buy a car. I get the gist - putting a bunch of cars, especially hybrids, inside Canada’s busiest transport hub [2] ensures you’re getting at least 200,000 views a day. But with the rest of the world finally getting on the green bandwagon - isn’t Ford worried about looking stupid?
Links:
[1] http://rabble.ca/sites/rabble/files/node-images/3720449290_0c8bbc1115_b.jpg
[2] http://en.wikipedia.org/wiki/Union_Station_%28Toronto%29
[3] http://rabble.ca/print/blogs/bloggers/therozblog/2009/07/dont-take-transit-buy-car#comment-1040899
[4] http://rabble.ca/print/blogs/bloggers/therozblog/2009/07/dont-take-transit-buy-car#comment-1081941
[5] http://rabble.ca/user
[6] http://rabble.ca/user/register
dinosaurs never know they look stupid. then they die.
I always will take transit for the sole reason I can't afford to buy a nice car from Ford. Sure I could probably find the cash to buy a second hand banger, but living in the UK I would need to tax it, pay unreasonable prices for petrol and take it to an Edinburgh MOT centre. All of this adds up quickly not to mention the fact that a second hand old banger will likely need to be taken to the garage a few times. So needless to say I won't be buying a Ford from there. :)