Rachel Gurofsky was working late one night, trying to meet a deadline. In the morning she was going to jump on the TTC and meet her boss at Union Station on Front Street in Toronto and hand over the research she was doing.

Although it was only partly finished, she knew that the new anti-racism website plan was going to be a great resource. She had sifted through hundreds of similar sites that dealt with issues relating to racism and diversity, and what struck her most about these sites was how un-user-friendly they were, how difficult to navigate, and how information was often not well organized and scattered across numerous sites. She promised herself that the website she had in mind would be better.