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SodaStream, the now infamous maker of soda machines, has found itself a new brand ambassador. Perhaps not as affable as Scarlet Johansson, Minister Jason Kenney has seemingly volunteered to be the new face of the company. He publicly intervened in the ongoing debacle between charity Oxfam and SodaStream by staging a "buycott" in support of the corporation. This outrageous gesture by a public official is appalling and antithetical to Canada's foreign policy; it serves as a tacit approval of Israel's illegal settlement enterprise.