I'd like to treat the national celebration of the return of the Winnipeg Jets -- along with the simultaneous debate over fighting and violence -- as a contemporary case of Depression Culture. Culture during the Great Depression has been widely studied. It included glitzy Hollywood musicals, gangster films, dance marathons, the explosion of radio as a mass medium and the proliferation of sports teams, leagues and superstars.
There are the obvious stupidities.
In an era where vintage is cool and big government is not, the new Winnipeg Jets logo foolishly discards a popular classic and chooses instead something that looks like it belongs on an Air Canada safety brochure.
While hockey teams in Vancouver, Calgary, Edmonton, Toronto and Montreal labour to give everything a retro, classic feel (all five teams regularly wear jerseys that date back to the 60s, 70s and 80s), the old/new Winnipeg franchise has elected to abandon a look that maintained its popularity throughout the club's 15-year absence. Clever.