This book has a slightly racy title (at least for an economics book) and my initial reaction was that the ‘lust' focus was a bit forced. Greed and gender are associated easily with economic ideas, but lust? Nor was I assuaged by the assertion in the introduction that ‘lust is to feminist theory what greed is to economic theory -- a marker of contested moral boundaries,' an assertion that seemed too convenient and probably not true. Isn't it usually religious ideologues that set moral boundaries with lust?