Changemakers everywhere, take note. The first rule of thumb if you want your cause du jour to make waves? Assume the position of any self respecting marketer and come up with a memorable, recognizable brand.

Sure, adopting a capitalist approach to social awareness campaigns feels scary … maybe even downright slimy. But if motivating the public to act up is a part of your leftist-led throwdown, branding and delivering a clear message is very, very necessary.

I grew a beard this weekend.

Yep. It's my usual anti-establishment style. I'm so sick of the sexifying ofwomen's costumes that this year I decided to dress up as a man.

It was a statement, and it was simple. A tie, some spirit gum, a bit ofblood spatter and voila! I was transformed into my personal pop-culturehero, Shaun. Shaun of the Dead.

And my beautiful nine-year old boy, Mr. P, was my Zombie.

We set out with pillowcases along the sidestreets of Roncesvalles, where theChinook-like temperatures had people hanging out on their front porches,laughing and cranking 'Thriller' from dollar store ghetto blasters.

The scene?

Me, aka Shaun, trying valiantly to grab some great low-light pictures. Mr.P, aka Zombie, running madly from house to house.

Line of the night?