Editor's Note: This is the first of a five-part series that will address the need to develop independent media -- print, broadcast and Internet-based -- in Canada. All five articles will appear on rabble.ca. This first article explores the reasons why traditional media or corporate media -- that is, corporate-owned newspapers, TV, and radio -- no longer provide reliable news and information to the Canadian public. The next article, to appear on December 15, will look at how for-profit corporate media have filtered and censored the news for decades.
Two networks of groups, Canadians for Al Jazeera and Campaign for Democratic Media, have partnered in a campaign to support Al Jazeera English’s CRTC application to broadcast in Canada.
Canada’s broadcast regulator is accepting public comments until June 8. These groups have already generated in excess of a thousand letters from the public in the hopes of giving Canadians the choice of watching a truly independent global news network among the overwhelming 500-channel universe currently available.
The ‘CNN effect’ introduced in the 1991 Gulf War served to mobilize international support behind U.S. forces invading Iraq through its live coverage of the conflict from the perspective of Western power centres.
Public outreach basically means getting the word out about a campaign and connecting with people who'd be interested. It can also be used to increase pressures on politicians, communities and spread information. The best public outreach gets people to understand and care about your campaign. This guide will cover:
Crafting a message
Crafting a message
This guide is intended to help activists identify the key elements needed to produce a successful news release.
- Why do you need media coverage?
- Who are your intended audience?
- Which type of media are you targeting?
- What are the key messages?
- Is the contact person to field follow ups from media/journalists clearly identified?
- Does this person have a set of talking points?
- Have you considered the context in which this press release is being issued?
Elements of a Succesful News Release
Recently on J-Source Kirk LaPointe, the managing editor of the Vancouver Sun, argued that when the cost of news is sliced and diced a lot of pricey items like infrastructure, IT, HR, salespeoples' salaries, legal fees, marketing etc. aren't tossed into the mix.
Upping the Anti is a radical journal published twice a year by a group of activists from across Canada and the world. Tom Keefer, one of the founders of the journal, did an interview with rabble.ca’s Jenn Watt about where the publication came from and how it has continued to thrive in a time where print media is struggling to remain relevant.
Jenn Watt: When did Upping the Anti start conceptually?