A former colleague once said to me, "the problem with our stories is they take too long to tell."
We were struggling to get media coverage for the outcomes of the 18-month process that led to the creation of the Kelowna Accord. Largely as a result of the media ignoring that story, Conservative politicians were able to claim that the accord had been written on the back of a napkin. Once elected, the Harper government proceeded to kill the agreement.
As a new report makes clear, the length of our stories wasn't the issue -- it was the Indigenous subject matter and the fact that it was a positive story.