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Photo Credit: ginnerobot via Compfight cc
| August 18, 2015

Toronto wax bar's not-so-feminist promo slogan gets prickly reception

Photo: Sarah Factor

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Sarah Factor was strolling along Toronto’s Bloor Street. The 26-year-old musician had just returned after living in New York for several years. It was a sunny July afternoon, and she was walking towards a pizza joint to catch up with a friend.

That's when she spotted Fuzz Wax Bar's sandwich board.

"A happy woman is a fuzz-free woman," the salon's board proclaimed, beckoning local women to come in for facial, body and bikini waxing.

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