A free daily newspaper targetting transit riders should never be wrapped in car ads.
On Monday the whole front of Montreal's Metro paper promoted Kia. All of page two and the back of a paper targeted at the city's transit riders also promoted an unhealthy, lethal, inefficient and utterly unsustainable mode of transportation.
Incredibly, public transit systems regularly glorify the private automobile. Car ads are not uncommon on buses or in metros. During a trip to Philadelphia a few years ago, the great hall at the city's beautiful old train station was covered with a 50 ft x 30 ft car ad. It seemed more than a little out of place. Would you see a promotion for trains at a car dealership?