How to make your online activism more effective

Second Anoniversary. Image: Anonymous9000/Flickr

Are you working on developing a strategy for sustained online activism -- not just a meme or a bit of notoriety, but a way to develop real change?

The Info-Activism How-To Guide is a new guide for activists, advocates, NGOs and community based organisations who want to use technology tools and practices in their campaigning. This guide assembles, strategies, digital tools and case studies from around the world with a critical focus on the intended strategic impact of digital campaigns.

This guide is an updated version of two earlier toolkits: Message in a Box and Mobiles in a Box and also features content from 10 Tactics suite of materials.

The Info-Activism How-To Guide is structured around three levels of outcomes that campaigners intend for campaigns: to raise awareness about an issue with an audience, to get an audience more deeply engaged in an issue, and to move an audience towards a specific action.  "Make your issue their interest," "Make your issue their issue," and "Make your issue their action."

The guide also features campaigning basicsa selection of reviewed digital tools that info-activists find useful in their work and numerous inspirational examples of how other groups have used information and digital technologies in their campaigns.

Image: Anonymous9000/Flickr

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