Bitch: Feminist Response to Pop Culture was launched in 1996 by Lisa Jervis, Benjamin Shaykin, and Andi Zeisler. High-school pals and recent college graduates Lisa and Andi were both pop culture obsessives with a particular jones for magazines—both were interns at the legendary Sassy magazine in the early 1990s—as well as feminists constantly on the lookout for sharp, fun, nonacademic analyses of the sexism rampant in movies, television, advertising, and more. As frustrated readers as well as aspiring writers, they looked around at a landscape of self-published zines and, in classic let’s-put-on-a-show fashion, decided that if they wanted to see some smart analysis of feminist pop culture, they could start by writing it themselves. Bitch was born, and, 12 years later, its goals—to point out the insidious, everyday sexism of popular culture, propose alternatives, and celebrate pro-woman, pro-feminism pop products—are still as crucial as they were in 1996.
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