Media strategy workshop 201

Oct 15 2011 - 1:00pm
Oct 15 2011 - 5:00pm

Location

University of Toronto Toronto, ON M6B 2H4
Canada
43° 42' 48.3984" N, 79° 25' 56.064" W

You have already written a number of successful press releases, and done interviews for your group. You know what it takes to get media for an event, but you want to step back and look at the larger picture. This workshop will look at the bigger picture questions that go into developing a media strategy for a long term initiative.  The training will cover framing, story-based narrative analysis, social media, understanding the media story cycle, and building relationships with reporters.

Trainer:Jen Angel  is co-founder of media strategy, publishing and tour management agency, Aid and Abet Booking, and former editor of Clamor Magazine.

Suggested donation: organizations and wage-earners, $20; unwaged, $10. No one turned away for lack of funds.

 

Contact name: 
Jessica Bell
Contact email: