“We used to march in the streets; now we run for a cure.” Barbara Ehrenreich, author and social critic.
Cinema Politica and Octopus Books are proud to present the film "Pink Ribbons INC." Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve?
Directed by acclaimed filmmaker Léa Pool, and produced and executive produced by Ravida Din for the National Film Board of Canada, PINK RIBBONS, INC. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," has been hijacked by a shiny, pink story of success.
Samantha King is the author of "Pink Ribbons, INC.: Breast Cancer and the Politics of Philanthropy."
Tamara Levine is the author of "But Hope is Longer: Navigating the Country of Breast Cancer."
*This event will take place at the new location of Octopus Books, at 251 Bank Street, 2nd Floor*